I’ve been working as a social media marketer for a while now, and I’ve always had great growth and engagement for my clients. Even when Facebook became more of a pay-to-play platform, I got great organic results when some of my peers were struggling to explain poor performance to their clients when I was agency-based. I think most of the time I was getting great results wasn’t because I got lucky with great clients. It was because I was paying attention to who I was writing for, and I dialed in to an authentic voice.